The second of three social media talks in a week, this one at the London School of Economics, focused on the early career researcher and how they can use social media to get their ideas out there quicker and make social media part of their research discovery process. When I was a PhD student, all we had to think about in terms of software was which bibliographic package we use.

Now, there are endless applications and key places where academics need to be, so that their work is discovered. Some of the key ones are ResearchGate, Google Scholar, Academia.edu, LinkedIn, and Twitter, but there are many more tools available that can help make our work more efficient, more accessible, and more engaging.

One of my key messages is that ignoring social media is like ignoring email in the 1990s. The question is not whether we do it, but how we do it well.